MTV Campaign

Was the Choose or Lose campaign? Discuss the campaign, MTV, and how all of these things worked together in the 1992 presidential campaign. What role did young voters play in the election. Use the readings and YouTube videos to help answer these questions.

THE 1992 CAMPAIGN: Youth Vote; Clinton Goes Eye to
Eye With MTV Generation
Correction Appended
HOLLYWOOD, June 16— Gov. Bill Clinton put on a campaigner’s charcoal gray suit, an awful looking flowered necktie and strolled onto the explosively colorful MTV set. He joshed with the audience, settled onto a stool and readied himself for questions on the issues  “Hi, Governor Clinton,” a 20-year-old student from Long Beach State University said in a friendly enough fashion. “How did it feel growing up in an alcoholic family and having a brother who’s a drug addict?” “If you had to do it over again,” another questioner asked, “would you inhale?” Blunt, impolite stuff. But this was MTV, the music video channel that put Mr. Clinton on a program titled “Choose or Lose: Facing the Future with Bill Clinton.” The broadcast, which was planned for an hour but was expanded to 90 minutes halfway through the taping, offered a twist to the new video Presidential campaign: young people. For Mr. Clinton, the program was a considerably more snazzy venue than is the norm for him, Arsenio Hall’s late-night program aside. Pulsing music underscored every introduction and taped report about politics in America. And in a closing segment of rapid-fire questions and answers, Mr. Clinton even managed to make a prediction for his administration. “I think Governor Cuomo would make a good Supreme Court Justice,” he said. Mr. Clinton also shared other vital information. He said he was born under the sign of Leo, would certainly appoint Hispanic people to his cabinet, has a favorite painter (El Greco), believed Prof. Anita F. Hill and remembered “going nuts over Elvis Presley” as his first rock-and-roll experience. In a response to a question about feminist backlash, the Arkansas Governor also offered a spirited defense of his wife, Hillary, who has received adverse publicity for statements both she and her husband have made about her role as a potential First Lady.

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“The real thing that’s frustrating for me now is that voters are now voting for women in greater numbers than ever before,” he said. “You nominated two women for the Senate. I don’t see why my wife should check her lifetime of work and experience and intelligence and passion and compassion at the front door just so I can get elected President.” Thomas Freston, the chairman and chief executive of MTV Networks, said that the 90-minute program would be broadcast a half-dozen times within the next few days and that network officials expected it to attract a significant share of the audience of 15 million young people who watch MTV each week. He said the goal was to “demystify” the political process by making “the young people the king of the show.” Mr. Clinton was questioned today by members of an audience of 200 people, most of them 18 to 24 years old and many students at colleges in the Los Angeles area. Both President Bush and Ross Perot have been invited to take part, but neither has accepted so far. The number of young voters has declined in the last several national elections. The Census Bureau reported that in 1988, 40 percent of 18- to 24-year-olds cast ballots, down from 45 percent in 1984. Talking Through Commercials The statistics on young voters have been especially sobering for Democrats: In 1984, 59 percent of those under 29 years old voted for Ronald Reagan. In 1988, 62 percent of that group favored George Bush. Mr. Clinton’s discussions with the MTV audience, which continued even when the taping stopped for commercial breaks and other delays, covered a range of subjects, including deficit reduction, environmental protection and abortion rights. Denise Munro, 25, a stand-up comedian who was part of the audience and said she supported Edmund G. Brown Jr. in the California primary, said afterward that she would probably vote for Mr. Clinton, even though she found him to be a bit “slick.” “Not Perot,” she said, composing a mock slogan for the likely independent candidate. “For a change, Ross Perot. How about a rich white Texan in the White House?” Photo: Gov. Bill Clinton answering questions from an audience of mostly 18- to 24-year-olds yesterday as he videotaped a program for MTV. (Reuters) For more information on MTV Campaign see this:

MTV Campaign

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