Mom & Pop Aircraft

Instruction Page

1. On the cover page
a. Replace ‘Your Company Name’ with your company name, city and state
b. Replace ‘Date’ with the date of the plan
c. Consider inserting graphics:
i. Company logo
ii. Insert a picture or graphic of your product or service
iii. Photo of your facilities
iv. Photo of your location

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2. Replace ‘ENTER YOUR COMPANY NAME HERE’ with your company name on the page with the Statement of Confidentiality & Non-Disclosure

3. Open the document header and enter your company name and your name

4. Update the table of contents as you build your business plan.

Delete this page before submitting your business plan.


Business Plan

Your Company Name Here

City, State


Statement of Confidentiality & Non-Disclosure
All data submitted to the receiver is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ENTER YOUR COMPANY NAME HERE (Company). The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document’s content of its confidential nature.

The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent such matters are generally known to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without the Company’s express written consent.

The Company retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.

Disclaimer Notice
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any recipient, to accept any such proposals, to negotiate with one or more recipients at any time, and to enter into a definitive agreement without prior notice to other recipients. The company also reserves the right to terminate, at any time, further participation in the investigation and proposal process by, or discussions or negotiations with, any recipient without reason.


Table of Contents
Introduction and Overview 6
Executive Summary 6
Objectives 6
Mission 6
Keys to Success 6
Company Summary 6
Company Ownership 6
Start-up 6
What We Sell 7
Summary 7
Our products 7
Our services 7
Market Analysis and Sales Forecast 8
Market and Sales Forecast Summary 8
Total Market 8
Target Market Summary 8
Success Strategy and Implementation Plan 9
SWOT Analysis 9
Our Competitive Edge 9
Website Plan 9
Marketing Strategy 9
Sales Strategy 9
Key Implementation Milestones 9
Company Resources 10
Our People 10
Business Structure 10
Start-up Capital 10
Financial Statements 11
Statement of Operations 11
Balance Sheet 11
Statement of Cash Flows 11
Breakeven Analysis 11
Key Ratios 11
Important Assumptions 11

Introduction and Overview

Executive Summary



Keys to Success

Company Summary

Company Ownership



What We Sell


Our products

Our services

Market Analysis and Sales Forecast

Market and Sales Forecast Summary

Total Market

Target Market Summary

Target Market Segmentation Analysis

Target Market Segment Strategy

Sales Forecast

Business Context Analysis

The Competition and Customer Buying Patterns


Success Strategy and Implementation Plan

SWOT Analysis

Our Competitive Edge

Website Plan
Website Marketing Strategy
Website Development Requirements

Marketing Strategy

Sales Strategy

Key Implementation Milestones

Company Resources

Our People

Existing management

Future management

Organization Structure

Business Structure

Start-up Capital


Use of Funds

Source of Funds

Financial Statements

Statement of Operations

Balance Sheet

Statement of Cash Flows

Breakeven Analysis

Key Ratios

Important Assumptions

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