Memo 2: Market Segmentation and Financial Management

Memo Prompt/Writing Prompt:
“Your Board went to a workshop where members were introduced to market segmentation, data management, and “case statements.” However, they are unclear as to how they all fit together, especially for your nonprofit. They want you to explain to them how these planning tools fit together, how you would go about doing this for your nonprofit, and to provide examples that allow them to clearly see the importance of the financial planning based on giving data.”

Note:
*Select the same Nonprofit organization used in Memo 1
*Write a 1 to 2 page Memo to the Board of Directors
*Write the Memo as if you were the “Executive Director” ED of the selected nonprofit organization
*Touch on all points in the writing prompt
*Follow the above writing prompt for the assignment criteria and tone/style.
*3 sources required (any 3 sources)
*The writer is free to write the assignment, per his/her knowledge of Nonprofit Financial Management of Public Administration, and within the criterion that is referenced above.