| -Introduction about the topic, some statistics, why it is interesting to study it – Management problem, marketing problem and main marketing problem components – Secondary data analysis: Macro environment (cultural, economic, technological and regulatory systems) and Micro environment (industry trends, competitors, market profile) to identify the opportunities and threats; and organizational analysis to identify the strengths and weaknesses, in order to present the SWOT matrix. (According to the databases shown in the Library), (15 references at least) – Literature review about the topic (please see syllabus) – 5 Hypotheses – Methodology for primary data collection 1. Type of research 2. Method adopted 3. A first draft completed of the questionnaire 4. Description of your potential sample (who should be your respondents). Applied Group Research Project- Spring 2020 MKTG 361- Marketing Research- Spring 2020 |
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