|Programme Title||MA MMEHT|
|Module Title||Marketing Planning and Operations|
|Assignment Title||Marketing Plan|
|W/C Hand Out Date||30/09/2019|
|Due Date||Click here to enter a date or enter text.|
|Feedback Post Date||Click here to enter a date.|
|Assignment Format||Course work|
|Assignment Word Count||4000 words|
|Presentation Duration||Click here to enter text.|
|Module Learning Outcomes covered in this assignment||i. Critically analyse and evaluate quantitative and qualitative data to determine an organisation’s competitive advantage and competitive marketing position. ii. Explore the opportunities and constraints (internal and external) within which an organisation has to develop marketing plans. iii. Develop a strategic marketing plan which is appropriately structured, justified and which can be realistically implemented. iv. Analyse the challenges associated with marketing planning and the implications of such plans in relation to wider social and environmental issues.|
|Submission Format (include ATS key for hard copy submission||e-Submission||Individual|
With reference to the case study “KidZania: Spreading Fun around the World”
The report should encompass a thorough analysis of the Company together with recommendations for future marketing strategies to secure opportunities and anticipate threats. The report must integrate appropriate strategic marketing theory and frameworks as well as utilise appropriate illustrative material.
You should operate as if you were an external marketing management consultant. It is expected that you will pursue a professional approach to the report.
Weighting: Task 1 = 20%, tasks 2&3 = 80%.
In addition to the above you are advised to consider the following points:
Credit will be given for quality reports that reveal a clear understanding of theoretical concepts of marketing strategy and planning and that derive logical recommendations. The final outcome is expected to be an integrated, coherent, report. Marks will be awarded for OUTCOME and NOT EFFORT.
For guidance on this assignment, please access the assignment vodcast available through Canvas.
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