Marketing Paper – for launch of new OTC pharmaceutical product – RAPID RESULT COVID-19 TEST

I’ve attached the Marketing Product and objectives.

You will assume the role of a product manager for the launch of a new over-the-counter (OTC) pharmaceutical product (RAPID RESULT COVID-19 TEST). In preparing a marketing plan for the new product, your group will make virtually all decisions regarding the pricing, distribution, and promotion of the product, as well as many decisions related to the product itself. This project is analytically challenging and requires creativity, effort, and determination to complete. The written assignment should be at least 5 pages in length with 5 current references from ABI Inform.

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Explained the role of the pharmaceutical product – Rapid Results COVID-19 Test
Evaluated the selected pharmaceutical product industry’s market analysis
Evaluated how the marketing plan will incorporate positioning/competition/branding
Explained the pricing strategy of the pharmaceutical product.
Explained the promotions and marketing strategies of the pharmaceutical product
Utilized relevant information from reliable sources including at least five academic sources and applied the correct APA style, usage, grammar, and punctuation.

I’ve attached 8 sources for review, any 5 will work. Or if you find better ones to use let me know.

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