I will be recording a video presentation no longer than 5 minutes on the below topic.
– Find (online) a news article about an organization or product or a service that discusses a marketing issue. The date of the online news article must be from within the last 3 months.
Is the article/report about a new product launch? Is the organization revamping a current product? Does the article report on marketing attempt gone bad? Has a product been an unexpected success without proper distribution plans (is it back ordered, short supply)? etc. Your “issue” can be about any type of current marketing issue – as long as it relates to marketing.
– Part of the task of this assignment is to demonstrate understanding of a “what makes this a marketing issues” (versus a management, etc.)
1. Provide a synopsis of the marketing issue
2. What makes you sure this is a marketing issue (Be specific with your reasoning)
3. What macro environmental issues led to the current situation?
4. Do you predict recovery (if negative) or success (if a new launch or revamping of a current product)?
5. Are there ethical consequence involved?
6. Based on what you’ve learned, is the organization handling this marketing issue appropriately?
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