Marketing Initiatives

https://businesscasestudies.co.uk/coffee-the-supply-chain/. Look again at the issues of organization structure. Both supply chain structure and organization structure impact a company’s ability to successfully pursue its vision and strategies. You will use this week’s readings as a guide to your research, investigating sources that will explain Walmart’s marketing initiatives and finance philosophy.

Then review the case study on coffee provided. You will apply your analysis for this assignment to develop a process for analyzing Walmart.

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Determine the issues raised in the readings, and in your personal observation and study, that you will focus on in your case study analysis.  *****Please note: You will be reviewing the coffee supply chain case study as an example to draw upon for your own paper.  Do not write about the coffee chain case study but use it as a guide for your own paper. (Walmart) You need to focus on your organization that you are researching no the coffee supply chain case study.

Read the case study, Coffee – The Supply Chain: A Nestlé case study, carefully, and gather from it information you will need for your analysis. (Walmart)

As mentioned above, this article about coffee is only used for reference to Supply chain. The real topic is Walmart. Please read the information about Supply chain in the article carefully, and then write an article about Walmart supply chain.

Grade Standard

Activity/Competencies Demonstrated

% of Final Grade

1.

Content (60%)

a. Identifies the elements of the case study

/10

b. Identifies the methods of research used in the case study

/10

c. Evaluate the appropriateness of the case study methods in this case

/15

d. Determine the criteria by which the company was suitable for case study research

/25

2.

Communication (25%)

a. Uses language clearly and effectively

/10

b. Information organized intelligently and holistically (i.e., not simply answers to questions)

/10

c. Proper introduction and conclusion to paper

/5

3.

Attention to Detail (15%)

a. APA Formatting (title, headings, and references)

/10

b. Spelling and Grammar

/5

Total

/100. For more information on Marketing Initiatives visit this: https://www.encyclopedia.com/food/news-wires-white-papers-and-books/marketing-strategies

Marketing Initiatives

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