1. Define consumer behavior and discuss how a nonprofit would incorporate this concept in their marketing strategy. (minimum of 4 sentences required)
2. Select two components of a marketing plan and discuss them (minimum of 4 sentences required)
3. Define a customer centered approach and how a nonprofit would apply this approach in their marketing strategy (minimum of 4 sentences required)
4. Discuss how a nonprofit can apply strategic planning in their marketing plan. Include some of the principles of strategic planning in your discussion (minimum of 4 sentences required)
5. Discuss ways nonprofits use multimedia marketing. Give an example of a nonprofit that uses multimedia marketing and explain how they use it (minimum of 4 sentences required)
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