Answer the following questions through a traditionally structured marketing case analysis (i.e. Issues / Problem Statement, Situation Analysis, Identification of Options / Alternatives, Assessment of Alternatives, Choose an alternative, Lay-out your recommendations related to your chosen alternative, consider how those recommendations should be implemented.Case questions to focus your analysis. 1. Analyze the current Indian furniture market, and comment on the suitability of the new “furniture service” venture in this market. Does the future of manufacturing lie in offering product related services? Should Periasmay venture into extending Smaart Home Furniture’s offerings to include sofa services(this is where you can pull your frameworks and analytical tools such as SWOT, Porter’s, PESTEL, perceptual positioning maps, etc. into the analysis – leverage the space available in your addendum)?2. Describe how you would design such a sofa service to go to market? How would you go to market and what would your marketing plan look like?
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