Discussion 1: Marketing and the Organization
Marketing management is a combination of the art and science of choosing target markets, getting, keeping, and growing customers’ base through creating, delivering, and communicating superior customer value.
Think about a specific brand that you use and discuss the following:
Brand Bag
Identify the branded product and discuss the brands value proposition.
Describe the brand’s current marketing mix (product, place, price and promotion)
How well does the marketing mix reflect, deliver and communicate the brand’s value proposition?
What changes would you recommend to improve the marketing mix and why? (“no changes” is not an appropriate response)
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