Marketing

Research the bottled water market. Check out the Web sites for
o Evian (http://www.evian.com/en_us/),
o Aqua Pacific (www.aquapacific.com),
o Mountain Valley Spring Water (www.mountainvalleyspring.com),
o Perrier (www.usa.perrier.com)
a) What stage of the PLC would you say bottled water occupies?
b) How is each of these companies attempting to maintain or grow sales of
their products?
2. Go to Microsoft’s Web site (www.microsoft.com) and read about one of their
newest offerings. Imagine if you had been assigned the job of developing questions
for the concept test of this product. Develop a series of five questions that you
would have included.
3. Marketing Ethics: The Sustainable Tourist?
The Thomas Cook Group is probably the oldest and best-known travel and tourism
company. It traces its origins back to 1841 and now caters to around 23 million global
customers a year. Back in the 1800s, it believed in offering alternative, virtuous, and
learning-based leisure activities. Today, in addition to the core purposes of providing
relaxing holidays to their customers, Thomas Cook actively aims to provide
sustainable and responsible tourism packages. Their stated mission is to manage all
of their activities (and the impact of their customers) in a sustainable manner.
Sustainable tourism involves ensuring that the company makes a positive difference
to the people and to the environment at package destinations. Travel and tourism
companies like Thomas Cook recognize that it is vital that popular destinations are
preserved, and not just for environmental reasons.
a) Sustainable tourism means taking a holistic and broad view of the responsibilities
of a travel and tourism business. Outline a likely checklist of considerationssuggest
a broad range of measures. ( I have found 7!)
b) Choose a popular regional destination for overseas tourists. Research the steps
being taken by global travel companies and legislators to protect and preserve the
destination.