| Instructions: The following is one of the five major research priorities of the Marketing Science Institute: 3. The rise of OmniChannel Promotion and Distribution Don't use plagiarized sources. Get Your Custom Essay on
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Review the MSI document here, choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc…), and answer the following questions: “What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?” In your answer to the questions, you should locate and use four peer reviewed articles (related to your sub-area) from the last 5 years. Your paper should be at least 800 words and formatted according to APA guidelines. In addition, attach a 200 to 250 word annotated bibliography to the forum that adheres to following format. Instructions Managing Distribution Channels Managing Internal Marketing Channel Conflict- A Proposal for Narrative Epistemology Managing_Distribution_Channel_ |
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