After carefully studying the characteristics of market structure, you are to identify and research a firm (or business unit of firm) operating in one of the following market structures. Choose one of the following structures about which to write: (a) Perfectly Competitive (or very close to competitive such as family farm grain production business) or (b) Monopolistic Competition or (c) Oligopoly or (d) Monopoly.
Your paper should include the following:
Identify the firm, provide some background on the firm and the market it operates in, what it produces (products or services), and the market structure you are writing about. Be sure to discuss each of the 4 market structure characteristics and how your selection fits those characteristics. Be sure to provide rationale for why you think it belongs in your selected market structure category.
Identify major competitors along with their market share. Discuss the nature of competition in industry in terms of pricing, production, strategic positioning of product/service offerings, etc.
Discuss nature of competition in industry in terms of pricing, production, strategic positioning of product/service offerings, etc.
Discuss barriers to entry; what they are for your selection and how this is relevant to identified market structure.
Include information on profitability of identified firm and how this relates to market structure. Provide economic results — i.e. P&L statement information — over several years and discuss. Do not just put in the statement information in your paper; discuss the trends you see in the numbers.
Discuss possible competitive threats to the firm and how these threats correspond to the identified market structure.
Include key factors for success in this industry for your firm.
Describe your strategic recommendations for future of identified company including rationale for your recommendations.
Length and Grading Guidelines:
Papers will be graded by the grading form attached to this assignment.
Length of paper should be 750-1250 words (3 to 5 double-spaced typewritten pages) plus any attachments you may choose to include.
You are to include citations and sources of information in APA citation format.
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