week5 assignment(please give at least one reference from textbook writer (Eric N.Berkowitz)HA 525 Marketing Management for Health Care Professionals 202003SPIIOL OL-B
Market Segmentation (Essay)
A women’s health clinic has recognized the need to segment its market. You have been asked to make recommendations.
Address each of the following in your paper:
Identify three bases by which this clinic might segment the female market.
Identify the manner in which the “product” component of the marketing mix could change in light of the segmentation base used.
Your paper should be 1–2 pages and follow APA guidelines.
Your textbook may be used as a reference. The APA format for your text is as follows:
Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
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