A new travel agency is planning to open after the virus situation in Hungary. Its target groups are families over 40 year old, living in Budapest. The goal of the market research is to identify the market demand for the tourist agency’s services. Tasks:
1)Plan the research process
2)Collect the most important relevant secondary data (please collect real facts)
3)Write hypothesis
4)What type of sampling process would you recommend for this research? Why? Explane the sampling process (how and where would you complete the nationwide research).
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