Description
The president or CEO of your selected TCM company has asked for your input on how your company should respond to the COVID-19 pandemic and its potential impact on the company’s sustainability. (THE COMPANY I CHOOSE IS NINTENDO) Written in the form of a brief email message to the company president or CEO, evaluate the expected discrepancy between actual performance and the planned performance standards through a balanced scorecard approach. Clearly state your perspective and WHY you believe the company should do nothing, take corrective action, or revise its standards of measure. Using concepts from DuBrin Chapter 14 and previous chapters in BA-2442, explain your ideas for your selected company in 500 words or less.