| • Business Week/ Forbes For the third essay, you have to select your own case from either Business Week or Forbes published in 2019 or 2020. Select one article about a strategic action of a company. The purpose of the essay is to link existing theory that has been discussed in the classroom to the article that you have selected. You are required to write a two-page essay. In the first paragraph you need to summarize the article. In the next paragraph you should link existing theory to the case. You are allowed to choose any topic, or any theory that you think relevant. Adequate referencing is important. For a more complete overview of the grading scheme, please check the rubric in the Appendix. |
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