Read the case: DIAMOND ESTATE WINES & SPIRITS , INC.: GROWTH CHALLENGES IN A FRAGMENTED INDUSTRY
1. Analyze the macroeconomic and industry environment of the wine industry in Canada.
2. Assess Diamond’s capabilities and relate how the company competes in the industry.
3. Suggest and describe at least three growth strategy options for Diamond
4. Compare the advantages and disadvantages of each of these growth strategies.
5. Identify what you consider the most promising growth strategy and demonstrate how it has the potential to achieve competitive advantage for Diamond.
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