Knowledge of Strategic Concepts

Module Name: International Business Strategy -1 Module Code: BUSM 60003 – IBS II Module Lecturer: Rajitha Silva Batch/ Intake Code HF20A1IBM

Learning Outcomes

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Students should be able to:

Demonstrate knowledge of strategic concepts and how to apply them in an international/global context to demonstrate a critical understanding of business and corporate strategy in such an environment. Knowledge and Understanding

Demonstrate the ability to apply appropriate theory and be able to critically analyses and evaluate strategies of multi-national enterprises in the international/global arena. Application Analysis

Identify and apply appropriate strategic choices in national and multi-national environments. Problem Solving

To recognize the potential opportunities and challenges those are involved in implementing strategy in multinational environments. Reflection


Component Marks Individual Assignment 70%

Assignment Instructions: (LO 3 & LO4)

This is an individual report and you are required to attempt following questions in line with the given case study (Sainsburys PLC) and the related facts and information.

Recognize possible national and international strategies that you would be proposing for the Sainsburys PLC considering the given market condition.
(Your recommendation need to be based on the evidence of the market and conclusive evidence need to be provided to support your recommendation)
(20 Marks)
Recognize possible opportunities available for Sainsburys PLC under the prevailing international market condition (2020 -2025).
(15 Marks)
Explore possible challenges that Sainsburys PLC to undergo within the prevailing international environmental condition.
(15 Marks)

Academic Misconduct

The Business School takes any cases of academic misconduct, including plagiarism very seriously. Plagiarism will be dealt with according to Staffordshire University’s regulations.

Details relating to Academic Misconduct are available on HYPERLINK “” Webs pace

If you fail to submit any assessment for a module an N will be recorded (non-submission) (fail due to non-submission) for that module and you will not have a guaranteed re-sit entitlement. Any further attempt entitlement will be at the discretion of the Award Board.
Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if an extenuating circumstances claim is made.  In these circumstances work may be submitted up to 5 working days late only (this is not automatic).  If the extenuating circumstances are upheld, the assignment will be graded as usual.  If the claim is rejected and the work is of a pass grade a maximum of a 40% will be awarded.  If your work is submitted after the 5 working days a 0 will be awarded.

Citations and References

You are required to use proper referencing methods for this assignment – Harvard Referencing System for the report and also the presentation content.
Ensure each citation has its reference and each reference needs to have a citation in the document.
Numbering and bullets are not required for references.
References need to be presented in an ascending alphabetical order (i.e. from A to Z).
Tables and diagrams needs to be carefully referenced.
Avoid inserting too much text inside tables and diagrams

Reading Material

Johnson, G., Whittington, R., Regner, P., Scholes, K. & Angwin, D. (2017) Exploring Strategy: Text and Cases Paperback, 11th Edition, Pearson Education

Thompson, J., Scott, J.M. & Martin, F. (2014). Strategic Management, Cengage Learning (eBook available in the library).

Alan M. Rugman, Simon Collinson (2012) International Business, Pearson Education (eBook available in the library)

Peng, M.W. & Meyer, K. (2016). International business, 2nd Edition, Cengage Learning, Australia (Hard copy inthe Library)

Performance Criteria

Marks are awarded based on the following guidelines: Pass answers are expected to be legible, tidy, well organised and written in clear, understandable English. Students who grossly exceed the word limit will be penalized.

Grade Assessment Guidelines 0-39%
Superficial analyses, concepts ad language of the subject are absent or scant. Irrelevant regurgitation of text book. Ideas are poorly expressed. Many key issues are ignored. Concepts and language of the subject are used but are often confused in application and or explanation. 40-49% Some understanding of the relevant models and concepts. Some elements of an appropriate structure are present. Restricted analysis of some issues. 50-59% Evidence of reading and research. Understanding of the application of appropriate models and concepts is demonstrated. Key issues are identified and analyzed, although this may be restricted at times. Some sources are acknowledged. 60-69% Evidence of wider reading. The assignment effectively interprets the information and exhibits the integration of ideas across the subject area. The assignment has credible recommendations. A systematic approach to development and evaluation is used. Most sources are acknowledged and referenced using Harvard system. 70% and above Arguments are clear and convincing. Confident integration of theory and empirical evidence is demonstrated. Consistent referencing to sources using the Harvard system. High level of analysis and critical thinking. For more information on Knowledge of Strategic Concepts visit this:

Knowledge of Strategic Concepts

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