Key Corporate Strategies

Each essay answer should be no more than 1000 words in length. You must not exceed the specified word limit. This is a maximum word limit (+10% does not apply). Markers will be instructed that they do not have to mark anything beyond the 1000 words limit.

There are 4 questions pick 2 to answer. Some questions have 2 parts(A and B) and some have 1.

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Answer TWO questions!!!!!

Question 1. Corporate strategy
You work for a large private investment firm that has recently brought a controlling share of a large retailer based in Manchester. You have been asked as an operations consultant to outline the different strategies the new Managing Director could use to turn around the business.

a. Outline the key features of the three key corporate strategies developed by Professor Michael Porter:
(i). Cost leadership strategy
(ii). Differentiation strategy
(iii). Focus strategy (50 marks)

b. Critically evaluate the key features of the disruptive innovation strategy and how it can be used by firms to compete against large established rivals in a competitive market. (50 marks)

Question 2. Process Analysis
The firm where you work is looking to design and develop a new performance management system that will be used for all the key processes along with the production line. Critically evaluate the importance of the following types of performance metrics and how they can be used to monitor processes within a production line. Use examples of specific performance measures to support your answer:
• Safety Performance
• Quality Performance
• Cost Performance
• Delivery Performance
• Morale Performance
• Environmental Performance
(100 marks)

Question 3. Lean production system
You have been hired as an operations consultant to advise textile manufacturers that are struggling to respond to changes in customer demand and improve product quality.

a. Describe the important role played by Just In Time (JIT) within the lean production system. (50 marks)
b. Explain how the Andon System is used within the lean production system to help improve product quality. (50 marks)

Question 4. ERP systems
After graduating from the University of Manchester you have been hired by a small startup firm that is growing rapidly in the consumer products industry. Due to its fast growth rate it is struggling to coordinate its production, inventory, and shipping processes. Your first task is to write a report about how Enterprise Resource Planning
(ERP) systems could be used by this firm to coordinate its operational processes.

a. Describe how Aggregate Production Planning (APP) is used within a ERP
system. (50 marks)
b. Critically evaluate the important contributions the Master Production Schedule
(MPS) and the Bill Of Materials (BOM) make to a ERP system. (50 marks) For more information on Key Corporate Strategies visit this:

Key Corporate Strategies

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