Magazine Assignment: Examine issues of a print magazine/newspaper 30 years old or older.
Consider: apparent audience for magazine
subjects of articles
what’s said in the articles
design and layout of magazine
advertisements (what is being sold, how it’s being sold)
trends apparent in graphics (fashion, pose, environment, etc.)
Identify name of magazine and year in your first sentence; in your text identify the month, date,
and page number for examples quoted or described.
* Have some sense (outside of the magazine itself) of what was happening at this time.
* Use multiple issues of the magazine if you can. Some papers have tracked changes in
a particular magazine decade to decade, looking at the first issue of each year or the first
issue of June 1935, 1945, 1955, 1965, or some such like that.
* Cite by date and page number.
* Deconstruct: ask yourself what magazine tells you about times and audience.
* Things to analyze:
1. physical details: number of pages per issue
typeface and layout
kind of paper (size, coated or uncoated, etc.)
photos/illustrations—percentage, design
price per issue/year
percentage devoted to advertisements
2. articles: topics
length
slant
length of sentences
language (vocabulary, grammar, punctuation)
how they reflect readers, advertisers, agenda of times & mag.
3. advertisements: number per issue
what is being sold
how is being sold and to whom
prices
design of products, fashions (product and in background)
4. features: personals
want ads
inserts
letters to editor
books/films/records reviewed
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