JE for week 8 (300 – 500 words):
To answer these, refer to the “New Belgium Brewery” readings:
1. What are the three parts of the ”triple bottom line” at New Belgium Brewery? Why do they have these three?
2. What is the difference between a corporation, a B-corporation, and a nonprofit? Imagine you have started a company. Which of these three company types would you be running? Why?
Reading material：
Case: New Belgium Brewing Company and B Corp Certification (reader)
Podcast: How I Built This: Kim Jordan New Belgium Brewing Co
https://www.npr.org/2018/09/07/645620049/live-episode-new-belgium-brewing- company-kim-jordan
NBB Announces Sale to International Beer Conglomerate (http://bit.ly/NBBSaleNov2019)
November 2019: A Letter from Kim Jordan
(https://www.newbelgium.com/a-letter-from-kim/)
Kent Walker and Taylor Laporte, “New Belgium Brewing Company and B Corporation 171 Certification,” Ivey Publishing – Richard Ivey School of Business, Product No. W17071, January
1, 2017, pp. 1-11.
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