Writing expectations include competency in the following: Sentence Structure Verb Tense and Agreement Pronoun Use Possessive Use Punctuation Spelling Focus and Organization Thesis Statement & Conclusion The case assignment will be a 5 -8 page paper on JCPENNY.
Consider your self a Strategic Management consultant who was selected by the CEO for your subject matter expertise. You know the first thing to do is conduct a SWOT analysis. You will have to find out as much as you can about JCPENNY, and compare it to others like it in the industry. You should base your comparison on all the topics discussed in modules 1 – 4.Given the above information, conduct a SWOT analysis for what you have discovered up to now. For example, it’s up to you to identify SWOT in the organization based on the research conducted on that organization compared with others. The paper should be written in APA format with a minimum of 7 references (at least 5 references should be from Academic databases, such as Ebsco Host).
The 5 – 8pages do not include the title page, bibliography and any appendices. Areas to consider/include in your paper:
Provide one to two paragraphs on the trends in the company’s industry, and explain how these trends might impact a Company’s strategy.
Provide one paragraph on the company’s strategic intent.
Explain in one paragraph JCPENNY financial objectives and if they have achieved these objectives successfully.
Must be double-spaced with 1-inch margins and typed in12-point Times New Roman. Essays should be proofread for spelling and grammar mistakes. Essays should be in APA style.
You must cite all texts used, including page numbers to avoid plagiarism. Your essay must have a thesis statement and conclusion that are both supported by research and analysis.
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