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Brands are usually ranked (high or low) according to the extent to which they influence the consumer’s behavior. Brands usually place high as a function of the industry they are in and the sales and the marketing efforts of the company behind the brand effort.
Using the above list of the world’s leading brand evaluate why certain brands place high, some lower. Why are these brands so successful while some of their competitors are low in the list or are completely not included in the list. For example Cocoa Cola is #5 and Pepsi Cola is #24.
Write min 2 pages using the APA 7 Format and list your references.
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