International Marketing Potential

Format: Individual Report. Font Type: Ariel, Font Size: 12. Line Spacing: Single. Word Limit: Max 2000 words.

The Task:

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The assignment should be written individually by a student in the report format. You are primarily required to either:

a) identify a Turkish product (it could be a commodity) and find a suitable market it in a country in the world.


b) identify a product in your home country (if you live abroad) and market it in the Turkish market.

The report should assess the marketing potential of the chosen product by attempting to create a maximum level of match between the 4Ps/7Ps and the country features. It should be clearly explained why and how this chosen product can be successful in the country identified.

Stages in the Preparation of the Assignment:

1)Find a product (a commodity) already available in Turkey (or in your home country) which may have an global/international marketing potential. (Analyze trends, comparative advantage, etc.).

2) Find a country and collect as much information as possible about this country to address how 4Ps/7Ps of the chosen product may suit this country’s specific features and why. PEST factors need to be analyses in detail.

Assignment reports are expected not exceed the 2000-word limit. Please use Times Ariel, Font 12 with single line spacing. Materials directly taken from books, journal articles, web sites without evaluation (in terms of their relevancy to the chosen product) will not be taken into consideration.

Some of the Secondary Sources of Data for doing Cross Country Research

} Google Public Data Explorer

} OECD Better Life Index –How’s Life Report


}; of Foreign Affairs(





} Nation Master – 50000 Industry Stats

} (Statistical Yearbook of the United States,

} World Factbook – CIA (, The Economist, The Financial Times, Transparency International, -Trade statistics for international business development

} (ülke profilleri); (rekabet ligleri vs)

}; www;;

} UNWTO and other sectoral organizations

Marking Scheme: For more information on International Marketing Potential see this:

International Marketing Potential

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