Question One
Create a table or tables which;
a) allow a clear visual comparison of Hello Fresh’s marketing mix across eight countries (see separate website list in Assignment Brief folder where suggested countries have been highlighted in yellow)
b) help both you and the reader to understand the use of standardization and adaptation, with examples.
The answer to this question should be placed in the Appendices of your report and must not exceed 4 sides of A4. It will not count in the word count.
Question Two
How should Hello Fresh’s approach to branding best be described; ‘global’, ‘regional’ or local’?
Your answer should provide a fully reasoned argument, which draws on your findings from the Appendix table and further research, and evaluates how this evidence fits with the concept of a ‘global’, ‘regional’ or ‘local’ brand.
You must use authoritative sources especially Interbrand, recent academic articles, International Marketing or Branding textbooks to support and argue your case.
(Suggested max word count 1000 words)
Question Three
Hello Fresh is already available in Sweden, but the German headquarters propose to expand further in Scandinavia, to Denmark and Finland.
They are planning a digital and social media campaign for these three countries, to support expansion.
The Chief Marketing Executive has proposed a ‘pan-European’ approach with;
a) A ‘Dollar Shave Club’ style video (English language) featuring the chef Jamie Oliver
b) A major focus on mobile marketing
Note: For Dollar Shave Club video see https://www.youtube.com/watch?v=ZUG9qYTJMsI
However, staff from the Swedish office claim that a ‘country by country’ approach would be preferable, arguing that cultural differences and the needs of local consumers require;
a) A different video for each of Denmark, Sweden and Finland
b) Very little use of mobile marketing
Your task is to:
Critically evaluate the above options and make clear recommendations on the best way forward, as concerns both:
a) The video
b) The high or low importance of mobile marketing
Your answer should be fully justified and draw on specific evidence/research from Denmark, Sweden and Finland e.g. using Passport.
You must also use authoritative academic sources (for example, Hofstede, Hall, de Mooij, articles from WARC or ABI Inform/Proquest) to support and argue your case.
Suggested max word count – 1500 words
Professional homework help features
Our Experience
However the complexity of your assignment, we have the right professionals to carry out your specific task. ACME homework is a company that does homework help writing services for students who need homework help. We only hire super-skilled academic experts to write your projects. Our years of experience allows us to provide students with homework writing, editing & proofreading services.Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How our professional homework help writing services work
You first have to fill in an order form. In case you need any clarifications regarding the form, feel free to reach out for further guidance. To fill in the form, include basic informaion regarding your order that is topic, subject, number of pages required as well as any other relevant information that will be of help.
Complete the order formOnce we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignmentAs soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download