International Business

Please copy and paste the questions to a word doc and answer them below it.

1. What is the common currency of the European Union? Do all EU members adopt the Euro as their official currency? Discuss the benefits and challenges faced by the EU member countries sharing a common currency.

2. What is the GATT? What is the WTO? How does the WTO operate? What are its functions? What role has the WTO played relative to global economic integrations?

3. Elaborate on the major concerns faced by Procter & Gamble when planning marketing strategies around the world. Specifically, explain the standardization vs adaptation dilemma. What elements of the marketing mix are more affected by cultural differences?

4. Why does tapping into a global pool of capital providers can result in a lower cost of capital?

5. Explain the roles of expatriates. What factors lead to an expatriate experiencing difficulties or even failure on an overseas assignment? What can be done to avoid such difficulties?

6. What are the International Financial Reporting Standards? What benefits do they bring to the global financial community?

7. Describe the process of planning a foreign market entry strategy? What are the main decisions to be made? How firms can overcome “liability of foreignness”? Make sure to explain the different modes of entry advantages and disadvantages.

8. Suppose you work at MobileTV, a small manufacturer of TV set installed in cars and boats. The business has declined recently, foreign rivals from emerging markets are increasing competition. Because MobileTV does all its manufacturing in the US and the UK it lacks cost advantages. You conclude that moving manufacturing to Mexico is a good option, but top management doesn’t know much about FDI. Prepare a report to management detailing the advantages and disadvantages of moving manufacturing to Mexico. Recommend what form of entry MobileTV should adopt if opening a subsidiary in Mexico. Include aspects of finance, HR, and marketing strategy.