For the final, my group had to choose an existing company that operates in the US, to branch out into another country with their services. We chose instacart to branch into China. Please research the following information regarding InstaCart entering China.
Below is the portion I will be responsible for:
International business operations analysis – Jazzy
• The firm’s current value chain activities in the host country (i.e. R&D, production, marketing, distribution, and subsidiary management, etc.).
• How this affiliate fits into the firm’s global map (the strategic role this affiliate is playing within the whole firm)
• SWOT Analysis – Difficulties and risks that the firm is encountering in the host market
I also uploaded our midterm paper, which covers the industry of the customized delivery experience. From there, we decided to choose InstaCart as the delivery service we would focus on for the final.
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