Essential reading:
Managing innovation: integrating technological, market and organizational change
Tidd, Joseph, 1960- author. & Bessant, J. R., author.
2018 Sixth edition
Strategic management of technological innovation
Schilling, Melissa A.
2020 Sixth edition
The submission of a 3,000-word report (excluding appendices) in the form of a personal
enterprise report that explores the key themes of managing entrepreneurship, innovation and
creativity– underpinned by theory, practical case studies, evidence of engagement in
enterprise activities, including business network events and an analysis of viable business
idea/s/ or themes of your choice embodied in a concept plan.
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