Critically discuss the notion that corporate social responsibility (CSR) programmes are an underhand way of manipulating publics into supporting an organisation and as such are ethically unsound. Please you use Funding circle https://www.fundingcircle.com/uk/ as the company subject and example.
Please see the assessment marking criteria below:
Marking Criteria
Max Grade
Your Grade
Overall presentation, structure, clarity and use of argument
Introduction
Structure Given
Logical Flow
Balance between Theory & Application
Discussion
20%
Evidence of research exploring the PR theories and concepts applicable to the question
Wide range and use of sources
Theory referenced correctly
Full Bibliography
Correct use of the LSBU Harvard System
Number of referenced texts
Use of Quality Academic Sources
Use of Journal articles
30%
Critical analysis and debate of issues
Has the question be critically debated and the related sources explored
Depth of coverage – Theory
Thoroughness of coverage
Research Filtered down to Content
Application & relevance
Overall effectiveness
Academic Rigour
30%
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