HOW TO ACHIEVE FINANCIAL GAIN POST COVID-19 BASED ON THE CUSTOMERS’ PERSONA — FOR FLIGHT CENTRES. (F/C)

—FOR EXAMPLE, ……… YOU NEED TO LOOK AT WHY F/C WAS KEEPING A LOT OF FACE-TO-FACE RETAIL STORES?
—DO THEY STILL NEED TO?.
—LOOK AT CUSTOMER BEHAVIOURS ( ELDERLY VS YOUNGSTERS).
—BASED ON THESE RESEARCH, WHAT ANSWERS CAN WE HAVE ON THE CUSTOMERS PERSONA.
——-EVALUATE THE BOOKING AND ONLINE BEHAVIOUR OF THE CUSTOMERS.
——-TALK ABOUT THE DISAVDVANTAGE OF USING ONLY CASE STUDY AND ONLINE RESEARCH.

This written proposal provides a context of the research problem, identifies the research question, and aims. The proposal includes a literature review concentrating on identifying the contemporary
existing knowledge that is related to your research question and project aims. The proposal
describes and justifies the choices you propose regarding research methods. It also will include
an indicative schedule for completion of the research. You will also include your previously
submitted literature review.
• For a proposed structure and indicative word counts you should consult the assignment
guidelines on the following page.

Organisational Context and Research focus:
• Background information gives a strong foundation for the project.
• The opportunity or problem to be investigated is relevant (300 words)

Research Aims and Research Question:
The research question and aim (outcome) is specific so that the scope of the project is clear and identifies how the host
organisation will benefit.
• It should also be clear that this has been discussed with an
academic supervisor as well as the host organisation. (200 words)

Literature Review :
• This will include concepts, theories and frameworks that relate to
your research area as well as specific, relevant and contemporary
empirical evidence published in peer reviewed academic journals.
• The literature review must demonstrate a critical understanding of
academic literature that will inform the proposed project. You must
show critical reasoning applied to the research design.
• At least five relevant, credible, and current references are
expected to be included in your review. (1000 words)

Research Methods: (SECONDARY DATA AND INTERNET RESEARCH ONLY AS IT IS A CASE STUDY)
• Proposed research methods are appropriate and support the
project’s aims.
• Details of the proposed research methods are provided (e.g.
number of surveys/interviews etc.) Contingency plan for research
is discussed
• Legal and ethical considerations of the research are identified and
discussed.
• Ethical process completed (ethics form attached as Appendix). (700 words)

Project Management • The project schedule is feasible, realistic, and clear, and as such
will guide the work. It shows milestone or progress dates and the
completion date in a clear format such as a Gantt chart or a table.
Includes specific details and provide evidence of meeting
deadlines.
• Resource requirements are realistic and fair.