Discussion 3: Hitachi Goes Worldwide: An Analysis
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Chapter 2 in your text includes the following Internet exercise entitled Hitachi Goes Worldwide. This exercise provides an opportunity to explore the environment of an MNC and to analyze its international business activities.
NOTE: To fully address the questions that are posed as part of this exercise, you will need to surf the Hitachi website, and you also will need to apply key information presented in Chapter 2!
SCENARIO:
Hitachi products are well known in the United States, as well as in Europe and Asia. However, in an effort to maintain its international momentum, the Japanese MNC is continuing to push forward into new markets—especially emerging markets—while also developing new products.
Visit the MNC at its website and examine some of the latest developments that are taking place. Begin by reviewing the firm’s current activities in Asia, specifically Hong Kong and Singapore. Then look at how it is doing business in North America. Finally, read about its European operations.
When you are finished surfing, please answer the following questions.
What kinds of products and systems does the firm offer? What are its primary areas of emphasis?
In what types of environment does it operate? Is Hitachi primarily interested in developed markets, or is it also pushing into newly emerging markets?
Based on what it has been doing over the last two or three years, what do you think Hitachi’s future strategy will be in competing in the development of international business?
In developing your answers, you may find it useful to surf one or two additional sites that discuss Hitachi. Examples might include websites for publications such as the Wall Street Journal, Forbes, the Economist, the New York Times, The Chicago Tribune, the Washington Post, and other similar sources that present and discuss current world events. All sources should be appropriately referenced.
I look forward to discussing your perspective(s)!
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