Google Nest project

This is a part of a group project, and the product/service our group select is Google Nest. If you don’t know what google nest is, you can search for it on google, and it will give you direct introduction of it. General instruction is following: Please select a product or a service, either new or existing. Given the declining influence of television commercials, please consider nontraditional ways in which the company can reach their clients (not television, magazine, radio, newspaper, etc. advertising). In proposing these potential alternative communication methods, you should be sure that your ideas fit clearly within the overall positioning/architecture of the brand. You will need to make a case for why you have chosen the specific ideas you have generated, as well as discuss in detail how you will execute each idea, and the objectives you have for each idea. Depending on the idea, you might want to create drawings or photographs that detail the execution. I will expect some sort of detailed creative articulation of each of your ideas. In addition, your proposal should include clear criteria by which you would evaluate the relative success of each 8 alternative. What will your specific objective be for each idea—exactly what do you want to accomplish? How will you determine if the idea actually worked? What data will you need to determine if it did work? Your ideas should be concrete, implementable and measurable, as well as creative. Depending on your ideas, it may be difficult to determine costs, so you may have to find relevant benchmarks and then make assumptions. Here are the types of advertising we are going to cover: Social Media Digital marketing(SEO, SEM, maybe Paid/PPC) Out of home Guerilla marketing Event marketing My part is Out of home advertising. Talk about it on 4 point: marketing strategies, marketing tactics, implementation, and evaluation of performance.