Need this one question from this case study to be done.
6.[LO5] Assume that the two companies decide to go ahead with the new app, and consequently invest a huge amount of money in diverse media advertising campaign about the benefits of using the app. How would you measure the effectiveness of this advertising campaign? Make sure you utilise at least 4 advertising metrics covered in this unit and explain how you would measure them.[200 words].
Since it is one page, Can you include another 2-3 more advertising metrics which bring the total to 7 then i can choose which ones i want
link to case study- https://www.bloomberg.com/news/articles/2020-04-10/apple-google-bring-covid-19-contact-tracing-to-3-billion-people
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