There are 5 Marketing Concepts that you should take into consideration when developing Marketing Strategies.
Societal Marketing Concept
In this assignment, you will pick out a company that you choose to do some research on. The 5 Marketing Concepts is what you are looking for in that company. An example is Nike, “The early Nike marketing strategy succeeded by selling benefits, not products. … His only goal was to promote a sport and an idea that he believed in.” https://coschedule.com/blog/nike-marketing-strategy/
To complete this assignment answer the 5 concepts of your company of choice.
*******se Goodyear Tire & Rubber Co. for this assignment, because it was very broad, but if you have another company in mind it will be fine.******
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