Goffman Research on Gender Media Images

FIELDWORK ASSIGNMENT
Name:

1. Watch the video “Codes of Gender,” which will serve as your “literature review.”
Your research question – Is Goffman’s research still an accurate representation of gender related media images and/or of people’s behavior?
2. Summarize Goffman’s ideas re: sex vs. gender (1 mark); gender as social construct vs “natural” sexuality (1 mark); male-masculine vs. female-feminine media portrayals (2 mark); and the impact of media images on social behaviour – address commercial realism, perfection and social/sexual identity, normative gender codes, reading gender codes & the confusion surrounding androgyny, gender based violence, and the need for female athletes to confirm their “femininity” (6 marks).
3. Using Systematic Observation, observe and reflect on the people and advertisements around you as you go about your day. Make a list of at least 10 of your observations – this is your data collection, so use specific examples and state your sources. Please note that, as this is not an essay assignment, APA formatting is not required, however you must still state where you found your images/examples.
4. Analyze your data, noting the presence or absence of the gender related behaviors. Which behaviors and/or portrayals of people and gender/sexuality support Erving Goffman’s analysis? Which do not?
5. Bracket your research by taking note of your own thoughts, attitudes and behaviors (i.e. how you “do gender” as you go through this research process (self-reflection).
6. After analyzing the data, write a summary of your research with your own conclusions. Be sure to answer the research question in your conclusion.
7. Report your findings by submitting to your instructor:
• your literature review summary (step 2 above – worth 10 marks)
• the compiled data and data analysis (steps 3 and 4 above – worth 10 marks)
• individual reflections and bracketing (step 5 above – worth 6 marks)
• summary and conclusion (step 6 above – worth 4 marks)

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SOCI 1000 – FIELDWORK ASSIGNMENT MARKING RUBRIC
ASSIGNMENT DESCRIPTION POSSIBLE MARKS ACTUAL MARKS

LITERATURE REVIEW SUMMARY
Sex vs. Gender 1
Sexuality – Natural vs. Social construct 1
Male – Masculine vs. Female – Feminine 2
Impact of Media on Social Behavior 6

DATA
Data and Sources 5
Data Analysis 5

RESEARCHER REFLECTIONS
Thoughts (2 marks), Attitudes (2 marks), and Behaviors (2 marks) 6

SUMMARY & CONCLUSION 4

TOTAL 30

COMMENTS: For more information on Goffman Research on Gender Media Images see this: https://en.wikipedia.org/wiki/Erving_Goffman

Goffman Research on Gender Media Images

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