Global Warming

Attention Step. At the outset of the speech, as in any speech, you must gain the audience’s attention and draw it to the speech topic. Need Step. Monroe suggests four elements in establishing the need: 1. Statement-Tell the nature of the problem. 2. Illustration-Give a relevant detailed example (or examples). 3.Ramifications-Provide additional support such as statistics or testimony that show the extent of the problem. 4. Pointing-Show the direct relationship between the audience and the problem. What are the personal implications for each listener? Satisfaction Step. After you have demonstrated the problem, how extensive it is, and how it will affect the audience, you then must propose a solution that will satisfy the need you have created. This step can have as many as five parts: 1. Statement-Briefly state the attitude, belief, or action you want the audience to adopt. 2. Explanation-Make your proposal understandable; visual aids may help at this point. 3. Theoretical demonstration-Show the logical connection between the need and your solution. 4. Practicality-Use facts, figures, and testimony to show that the proposal has worked effectively or that the belief has been proved correct. [You should use a slide here.] 5. Meeting Objections-Here you show that your proposal can overcome any potential objections that listeners might have. Visualization Step. This step is unique from the patterns we have seen so far. In it, you ask the audience to imagine what will happen if they enact the proposal or if they fail to do so. 1. Positive-Describe future conditions when the plan is put into action. Put the audience into a realistic scenario, enjoying what your solution has provided. In this section, you commonly appeal to pathos (safety needs, pride, pleasure and other emotions). 2. Negative-Have the listeners imagine themselves in an unpleasant situation because they did not put the solution into effect. 3. Contrast-Compare the negative results of not enacting the plan with the positive results the plan will produce. Action Step. In the final step, call for the listeners to act in a specific way. 1. Call for an overt action, attitude or belief. 2. State your personal intention to act. 3. End with impact.