Answer the following essay questions. Your essays should show an understanding of course materials and reveal your own perspective on the issues presented. Each of the essays you write should be between 250 and 500 words (1 to 2 typed, double-spaced pages).
The Dynamics of Mass Communications” Media in Transition, 12th ed., by Joseph R. Dominick (New York: McGraw-Hill, 2013).
1, Outline the particular strengths and weaknesses of research questionnaires, panel studies, lab experiments, and field experiments.
2, Describe the steps a political TV campaign strategist might take in order to maximize voter choice in terms of the reinforcement and crystallization effects on a target constituency.
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