Global Marketing Strategy

You are required to prepare a report for an existing company product (or service) of your choice from the country of your choice. The report needs to address the strategic marketing issues of market entry into both a developed and developing country market. The company product should not already have an established market presence in your chosen target countries.

Your report needs to address the following

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1) Analyze the nature of the two marketing environments in which the company product or service will be targeted

2) Critically analyze the marketing and / or business implications arising for the company when it will enter in the two chosen markets

3) Recommend and justify market entry mode(s) for entering in each target market

Word indication for the whole assignment = 3000 +/- 10% (reference list and table of contents are excluded from the word count; while in-text references are considered in the word count). Please note that appendixes are not allowed.

SUGGESTION:

The early stages of the assignment involve researching and evaluating the chosen markets. For information on geographic markets access the following sources and download the relevant publications for analysis.

Via the University e-library access Market Line Advantage and download ‘Country Profiles’ for each of the countries.

Via the web access ‘UK Trade and Investment’ agency, select ‘Export’, navigate to each of the country pages and download the ‘Doing Business In’ guides.

The market entry mode(s) & strategy you suggest must be fully justified and supported by appropriate academic sources.

You are expected to use, and reference fully, other credible and original sources from the e-library and other on line resources. For more information on Global Marketing Strategy see this: https://www.encyclopedia.com/food/news-wires-white-papers-and-books/marketing-strategies

Global Marketing Strategy

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