The case describes an entrepreneurial situation, and places you in the role of a decision-maker entrepreneur.
As you describe the case, please relate it to key entrepreneurship concepts discussed in class, and then write a case report which should include a description and an analysis of the problem(s), your recommendations, conclusion and references, and be ready to present the case on the due date.
How has Freshippo developed its integrated online and offline business model? What value has Freshippo created for its customers? If Freshippo has created value for its customers, do you think Freshippo has also captured value from its customers? How? Could Freshippo’s business model achieve sustainable and profitable growth? Why and why not? In the place of Yi, would you have created the F2 convenience store, the Freshippo cloud supermarket, and the Hexiaoma store, while continuing to build regular Freshippo stores? Why and why not? How should Freshippo manage these four different business models in the future? In the place of Yi, would you have used first mover advantage to open 46 stores within the first two and a half years? Why and why not?
Use the above questions, as well as those found in the text of the case, as a guidance for your report, which should kindly be presented in double-spaced text, and size 12 Times New Roman font.
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