Entrepreneurs typically apply multiple methods to attract potential investors to invest in their business. Some of the methods they use include but are not limited to having co-founders, joining a startup accelerator, sharing user engagement and metrics, trying to sell the products on social media along with showing results first. In my electronics startup business, I would convince other potential financial stakeholders that the business is a feasible investment by first selling some of the products of the business on social media to enable them to have an insight into the business and assess its viability. I would also show the results of the business to indicate its performance as this would enable the investors to have some confidence in investing their money in the business. A result showing high performance would serve as an assurance to the financial stakeholders that the business is feasible. Moreover, I would convince the potential shareholders that the business is practicable by seeking advice from them to establish a relationship with them that will contribute to a greater willingness to invest in the business later on.
Respond to…
Thanks for your thoughts. And thanks for sharing your small business experience. Let’s assume you have an interested potential investor who has been impressed with the steps you have taken as listed in your post. What specific financial information might you share with that person to help convince them of the viability of your company?
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