Summary: present an investment recommendation for a fintech company – assume that you are a researcher for an angel investment firm, venture capital, private equity, bank— identify based on an assessment of their market opportunity, product offering, and financial situation.
Length: 8-10 pages presented in the style of an investment memorandum (Word) with accompanying charts, graphs, and diagrams; identify bibliography sources
Due: by beginning of final class on Wednesday, May 06.
Organization of memorandum
1. Background on history and purpose of company
1.1. Funding sources – include history of funding and investors
1.2. Structure – start up, large entity, consortium
1.3. Experience – number of years operating and any changes in their operating approach or target market since inception
2. Business case for core product/solution offering
2.1. Identification of problem solved – describe and graphically illustrate position in the value chain from customer perspective
2.2. Target market – consumer, institutional, demographics – specify size or estimation of size
2.3. Market sizing – identify total size of existing market and to what extent digital alternatives have started to penetrate the market or define a new market
2.4. Market share – estimate company’s relative share of new market against key competitors
2.5. Revenue source – fees, subscription……and delineate how much volume the reported revenue likely represents
2.6. Differentiation from competitors — both at a macro basis and a side by side comparison (suggest tables or charts) — if company is defining an entirely new market a diagram under 2.1 is essential
3. Financial situation
3.1. Funding uses – describe major use of funds for technology, market development, staffing ????
3.2. Burn rate — estimate cost of operating for next 3 – 6 months
3.3. Estimate timing of profitability — provide a high level pro forma of income or cash flow
4.1. Based on evidence provided in 1-3 provide a recommendation to invest, go public or seek a merging partner or buyout
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