Financial ratios

Create a 6-8 page report that analyzes financial ratios for a selected company, uses the data to
tell the financial story of that company, and concludes with a recommendation on whether the
company would be a viable partner based on its financial condition.
Scenario
Maria Gomez is founder and president of PacificCoast Technology, a small technology
company. She is considering being bought out by a larger publicly traded company so she can
be rewarded financially for all of her entrepreneurial efforts. She calls you into her office and
says:
Thank you for meeting with me today. I’d like to talk to you about the future of the
PacificCoast Technology. I’ve been running this company for a long time now, and I
think it’s time for me to consider the next five to ten years. I want to find a buyer for
this company who can take it to its full potential but with me still leading it. I still
want to be a part of the journey, to see this company’s growth, which means this
potential buyer needs to be a high quality company with solid financial health.
That’s the only way we’ll be sure there’s going to be necessary funds and stability
for the firm to grow.
You are ready to take on this project to assist Maria with her vision to find a buyer to take the
company into the next phase. At your desk, you review these additional meeting notes:
● The acquiring company does not need to be in the same industry, as Maria values
financial strength over any synergistic benefits.
● Maria wants you to select a company and then examine its financial condition by
analyzing its financial statements and using financial ratio analysis. She indicated that
using both trend analysis—going back at least three years—and industry average
analysis would be helpful information for her.
● From this analysis, Maria wants you to tell the financial story of the potential
buyer/company by listing its financial strengths and weaknesses.
● She expects you to provide a list of actionable decisions so she can understand if the
company would be a potentially viable corporate partner.
Your Role
You are one of Maria’s high-performing managers at PacificCoast Technology, and she trusts
your work and leadership.
Requirements
After a few days of thinking about Maria’s project request, you call a meeting with her in which
you lay out the requirements below. You tell her that by meeting these requirements, you
believe she will have the information she needs. Maria approves your plan and asks that you
get started right away.
Here is what your report should provide for Maria on the selected company:
● Provide a brief background and summary of the potential corporate partner in terms of its
history, product lines, and geographic reach. (Remember that Maria is looking for a
partner that is a publicly traded firm.)
● Analyze the financial statements of the firm, which can be typically be found in the
annual report in the investors’ area of the corporate website, including the income
statement, balance sheet, and statement of cash flows:
○ Do a comprehensive financial ratio analysis, including multiple financial ratios in
each of the following categories—short-term solvency or liquidity, long-term
solvency, asset management or turnover, profitability, and market value ratios.
○ Use the following tools to analyze these ratios: trend analysis (going back at least
three years) and industry average ratio analysis. If industry average ratios are not
available for the company, use an average of two of its nearest competitors.
● Evaluate the financial statements and ratios of the firm to find its true condition and
valuation.
○ From the ratio analysis, identify and strengths and weaknesses of the company.
○ Make conclusions on the current status of the firm based on its history and
comparison to its competitors.
● Make actionable items and conclusions, based on the data analysis, about the status of
the company.
○ Based on the analysis of the firm, identify any general actions that need to be
made to improve the financial condition, and indicate the ease or difficulty of the
firm doing so.
● Tell the current financial story of the firm and indicate the overall health of the firm as it
relates to current valuation and the future prospects of the company.
○ Provide a clear picture of the financial condition and valuation of the company to
shareholders, debtholders, customers, and employees.
○ Present information graphically and in narrative form, conveying a compelling
snapshot of the company.
○ Recommend whether the company would be a good match to enter into a buyout
tender offer/agreement.
○ Remember that it is not enough to just simply summarize numbers or data for
your audience. Put yourself in their shoes and make the connections for them,
tell them why it is important, and tap into their concerns and motivations.
While you are free to use your creativity in formatting your submission, keep in mind that this is
a document that will be for the eyes of the owner of the firm, so make sure it can be easily and
quickly examined by a busy upper-management professional, with clear writing and
understandable graphics and charts.
Deliverable Format
Create a report that tells the financial condition of a company. Your report should provide
information on the following:
● Analysis of the financial statements.
● Evaluation of the true condition and valuation of the company.
● Recommendation of actionable items for the company based on the financial analysis.
Report requirements:
● Ensure written communication is free of errors that detract from the overall message and
quality.
● Use at least three scholarly resources.
● Your report should be between 6 and 8 pages.
● Use 12 point, Times New Roman.
If you are experienced with preparing professional reports, you may use a format of your choice.
However, if you are new to this type of writing and document style, you may wish to use these
sections as a way to organize your report:
● Title Page.
● Executive Summary.
● Company Background.
● Financial Analysis.
○ Financial Ratio Analysis.
○ Trend Analysis.
○ Industry Average Analysis.
● Conclusion.
● Recommendations.
● Appendix (if you have additional data, reports, charts, et cetera, to support your
analysis).

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