required to conduct a research project on a fast food resturants. Students will need to formulate a clear research question and use a mix of research methods (observation, interviews, literature research etc.)
The essay is now one document split into TWO PARTS:
Part 1 : How Things Usually Are
Part 2 : How Things Are Now (Because of the Coronavirus).
In Part 1, HOW THINGS USUALLY ARE:
Introduce/describe fast food resturants, as it is practiced here in UAE when things are normal.
What is it?
How does it work?
Who is most interested in it? participates?
Is it for all age groups? Or it is mainly youth culture?
Do men and women/boys and girls all participate, or only one gender?
Why do people participate? What are the advantages of doing it?
Who does not participate?
What is the status of this form of popular culture?
Do parents and elders like it? Is it ‘approved of’ by most people?
Or only by some? Who?
What role does this activity play in Emirati culture? In global popular culture?
What do the people you interviewed have to say about it? What has it meant to them?
While Part One must answer all of these questions, please DO NOT simply write one-line answers to each question. An essay is an integrated whole in which you express yourself in your own way. And, you should use quotations from your interviews throughout your essay.
In Part 2, HOW THINGS ARE NOW:
Describe how the coronavirus has changed fast food restaurants in UAE.
What policies have affected it the most?
How have people reacted?
Do people still participate? If yes, why, and how?
Have people stopped doing it for now? If they’ve stopped, what are they doing instead?
What are the effects of the changes, not just on participants, but on other people?
2. If this form of popular culture is also practiced regionally or globally, after spending most of your essay on what has happened here in UAE, say a bit about larger (regional or global) effects elsewhere. Then discuss:
What do you think this form of popular culture will look like, in UAE and in other places (if any), in one year? Why?
While Part Two must answer all of these questions, please DO NOT simply write one-line answers to each question. An essay is an integrated whole in which you express yourself in your own way. And! Draw on your interviews here too if possible.
The assignment tests your ability to: Examine and analyze various forms of popular culture; Evaluate the production, circulation, and consumption of popular culture; and Distinguish and analyze the global ideological and political economy of popular culture.
It will be marked for Coherence (30%), Ethnographic Appropriateness (50%), and Grammar, Language and Length (20%).
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