BUS134 Introduction to Fashion Business
The goal of this writing assignment is to explore the professional history and evolution of fashion designer’s career. You can choose any fashion designer that interests you. Pretend that you work for the designer and they’ve asked you to create a product that promotes sustainability.
You should research the following topics and write a 3-4 page paper. Please answer all of the questions below but feel free to add additional information that you research on your designer. Your paper must also include a Works Cited page that contains at least 4 reputable sources (Example of reputable sources- reputable internet cites, magazine articles, newspaper articles). The paper is due May 10, 2020.
What is the educational background of the designer?
What is the professional background of the designer? Before the designer started their own label, whom did they work for?
How has their business evolved over time? Are they creating sustainable fashion? Does the designer currently promote social responsibility?
Why is fashion such a major problem when it comes to the environment?
What product can be created by this designer to increase sales while being environmentally responsible?
Create a new product for the designer. What is it product and how is it different from what’s already available in the fashion industry?
Where would you sell your product?
Who is your target market?
Who are your competitors and what products are they creating that promote sustainability?
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