Fashion Marketing Analysis

You are presenting to a company that they are looking for opportunities somewhere in the world for a business commercial entity that they can fulfill on. Therefore, your role is that you are the marketing consultancy team that has been asked to review the sector for new commercial opportunities. This sector can be quite broad, so you could talk about the luxury apparel sector worldwide or you can make it specific and talk about denim for athleisure in Europe or even in the UK, but you have to find a sector that you, as a marketing consultancy firm is going to analyze and research. You will be doing a PESTEL analysis, competitive analysis and target marketing analysis. You will look at technology, social issues, environmental issues that are changing the marketplace, or even more importantly changing the needs, wants, demands of their users of customers for the firm that you are looking at. Besides, you will be looking at direct competitors and indirect competitors. You will be using target marketing techniques to say that not everybody in this sector customer is exactly the same. They may be different based on gender, age, income and social beliefs, so you are there to find a predict commercially viable gap in a current marketplace, an unfulfilled customer need, want or demand. Your paper is going to be marked on how you found that gap, how you searched it, how you proved that it is a fact you found based on your analysis and this is on key trends. You should articulate what is the situation within that sector at the moment and within the next 12 months, and how you have arrived at that conclusion through the findings.

Analysis:
Analysis of the marketing environment and trends
Analysis competition and competitors’ strategies and brand positioning
Analysis of market opportunities/trends
Analysis of product Strengths, Weakness, Opportunities, and Threats (SWOT)
*Analysis of customers’ needs and perceptions, segmentation. For more information on Fashion Marketing Analysis see this: https://en.wikipedia.org/wiki/Fashion

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