ECONOMICS

Chapter 7 Discussion Questions: “‘Pokémon Go’ shows Nintendo the promise of mobile” and “UPS Boosts Commitment to 3D On Demand Printing”

“Pokémon Go…” article

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What is meant by the term “commitment”? What is Nintendo’s commitment, as described in the article?
What are the three characteristics distinguish a strategic move as creating a strong commitment? Is Nintendo making a strong commitment?
Is Nintendo’s commitment irreversible? What is meant by the term “real option”? What are some of Nintendo’s real options?

“UPS…” article

Given the current strategies of UPS and software provider SAP, does a downside exist for any of their customers?
How might some manufacturers, software providers and other courier companies respond to the strategies of these two companies?
Might this strategy/affiliation set off a price war among established companies in these industries? Explain why or why not.

Chapter 8 Discussion Questions: “Taser International Dominates the Police Body Camera Market” and “That Slow Hissing Sound? The Jet Bubble”

“Taser…” article:

Explain what/who is in each of Porter’s 5 forces that affect Taser’s body camera division. (Who are they?)
Using information in the article, explain why one of these 5 forces has considerable power over Taser, another has moderate power and yet another has little power. Defend your answer.
Using the theory of co-opetition (value net), explain what/who is likely to be in Taser’s value net. (Who are they?) How is Taser expecting this co-opetition (value net) to improve its profits?

“…Jet Bubble” article:

Explain what/who is in each of Porter’s 5 forces that affect Boeing or Airbus. (Who are they?)
In this article, explain whether/why any one of these 5 forces has considerable power over Boeing or Airbus, another has moderate power and yet another has little power. Defend your answer.
Using the theory of co-opetition (value net), explain how one or more governments are in the value net of Boeing or Airbus. Why/how is this important to their profits?

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