Format the following info into a memo: ( I HAVE CALCULATED EV AND HOW TO IMPROVE IT, you would just need to put it into a memo format ) You are a Junior Business Analyst at Modus BioSystems. Your boss Sarah Strong is Vice President, Business Development, and has asked you for your input on a difficult decision. Sarah is considering purchasing a booth at the next Canadian Biomedical Inventors Convention, but they are not cheap and are non-refundable. The conference is scheduled for 6 months from now but given the current Covid-19 pandemic there is no guarantee the convention will take place. The event organizers have been clear, the $2000 booth purchase fee is non-refundable even if the convention is cancelled, so you have to help decide if it is worth the risk. After doing some research, you estimate about a 65% chance the event will take place. If the event takes place, you suspect an 80% chance that the new business Modus attracts would bring in $10, 000 and a 20% it only brings in $2,000. In your properly-formatted memo to Sarah, include a few sentences (full sentences!) that explain the EV calculation you’ve done, as well as your recommendation on how Sarah can maximize expected value. Your memo may include numbers but should not include any mathematical formulas. (already calculated )
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