Discussion 2: Current Trends in Marketing Discussion Topic:2 Rapidly changing technology and business environments might have impacted each generation differently. Do you believe that each generation has similar needs for products or services? How do economic factors such as a recession or consumers having more money impact the demand and needs of future generations? Does a recession influence the purchasing habits and companies’ marketing and management strategies? How? Discussion 4: Market Segmenting, Targeting, and Positioning Discussion Topic:4 Today’s hotel customers are more aware of their requirements and personal needs. Therefore, they expect hotel owners or managers to acknowledge their individual needs, and expectations. Hospitality marketing is one of the most segmented. There is a wide spectrum of different accommodations from motels to luxury hotels and Spas. Do you think hotel companies have segmented the market too much and confused customers? Should hotels keep shifting from hotel product marketing to niche targeting? Why or why not? Discussion 6: Promotion Mix and Strategies Discussion Topic:6 Discuss different types of promotions used by several companies. Explain group promotion mix components by company and analyze them for a consistent message. Identify the likely target market for each piece of promotion. Is the promotion component likely to be effective? Why or why not? Does a company appear to favor one component of the promotion mix more than others? Discussion 7: Strategy and Place Discussion Topic:7 Amazon.com has carved out a unique niche for itself as an intermediary. Amazon sells products on behalf of manufacturers such as Dell, Sony and Calvin Klein, as well as retailers such as Macy’s and Toys “R” Us. How should Amazon be categorized? As a retailer, wholesaler, or broker? Use valid arguments for category of your choice.
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